Our voice and tone reflect the distinct personality and style with which we communicate with our stakeholders.

Our boilerplate, elevator pitch and tagline allow us to describe our work consistently and concisely to our stakeholders.

The MSU Research Foundation logo is the primary visual symbol of our brand identity.

Our brand colors enhance recognition and ensure consistency across all platforms and materials.

The fonts we use establish a consistent visual identity, enhance recognition, and improve readability.

Business cards professionally share contact information and reinforce our brand identity.

Maintaining a consistent signature style across all employee accounts supports brand alignment.

Access branded PowerPoint decks, Microsoft Word letterhead, and other resources here!

Guidelines for Spartan Innovations, Red Cedar Ventures, Michigan Rise, and Research Parks subsidiaries.