Voice & Tone

Written By Doug Snitgen

OVERVIEW

Our voice and tone reflect the distinct personality and style with which we communicate with our stakeholders. Maintaining a clear and consistent voice and tone fosters authenticity, enhances brand perception, and strengthens engagement with our stakeholders.

OUR VOICE

VOICE refers to the unique personality and style of our communication. It is the consistent expression of our brand’s character and values across all platforms and interactions. Voice remains steady, regardless of the message or medium. In general:

  • We are professional: We communicate with an authority and expertise that reflects our affiliation with a major research university.

  • We are informative: We provide clear and concise information that is accessible to stakeholders from a variety of professional backgrounds.

  • We are supportive: We foster an environment of encouragement and collaboration.

  • We are optimistic: We convey a positive outlook, focusing on the impact and potential of our ecosystem.

TONE VARIATION

TONE is the emotional inflection applied to our voice. It can vary based on the context, audience, or purpose of the communication. While our voice remains consistent, our tone can adapt to fit the specific situation, helping us connect more effectively with our audience. In general:

  • Website and News Releases: Professional and informative, providing in-depth details and resources. Written in the more formal third person voice (“The Foundation supported…”)

  • Social Media: Informative and supportive, with a focus on quick, engaging messages and visuals to capture attention. Can be written in the more casual first person voice (“We supported…”)

  • Newsletters: Informative and supportive, fostering a sense of community and shared purpose among subscribers.

  • Events: Informative, supportive and optimistic, emphasizing the collective achievements and future potential of participants and attendees.

Doug Snitgen
Next

Shared Language