Shared Language
OVERVIEW
Our boilerplate, elevator pitch, and tagline are essential elements of our brand messaging. These components ensure the MSU Research Foundation is described consistently and compellingly across all platforms.
Boilerplate: This is the reusable, written language we use to describe the MSU Research Foundation in detail. It's ideal for news releases, about pages, and official documents. It provides a comprehensive overview of who we are, what we do, and why we do it. This text should be copied and pasted exactly as written for these applications.
Elevator Pitch: A concise summary of our boilerplate text, the elevator pitch is perfect for verbal introductions or brief written descriptions. It quickly conveys our core mission and value to anyone who asks what our organization does. There’s no need to memorize and recite the elevator pitch word-for-word, use it as a guide for how you can describe the organization in your own natural language.
Tagline: This is a very concise, three-word version of our messaging, capturing the essence of our brand. It's used on banners, flyers, and other marketing materials where space is limited but impact is needed.
By using these tools consistently, we ensure a unified and recognizable brand presence.
BOILERPLATE
The MSU Research Foundation supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $15 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns. Learn more about the MSU Research Foundation and its impact at msufoundation.org
ELEVATOR PITCH
“We support the Michigan State University ecosystem with resources that increase the impact of research and innovation.”
TAGLINE
Discover. Innovate. Connect