Colors
OVERVIEW
Brand colors are a vital component of the MSU Research Foundation identity. Our pallet has been carefully selected to complement the Michigan State University colors, creating a visual alignment and close relationship with the University, while remaining distinct from all University affiliates. By establishing and maintaining a clear and consistent color palette, we ensure that every visual element, including logos, web, and printed materials, aligns with our overall identity and messaging.
CORE COLORS
The MSU Research Foundation logo includes our two core brand colors: SPARTAN GREEN and MEDIUM GRAY. The iconic SPARTAN GREEN provides an immediate emotional connection to Michigan State University. In certain applications, it may be appropriate to reproduce the logo in a single, brand-consistent color, such as BLACK or WHITE.
BRAND ACCENT COLORS
Accent colors provide versatility and depth to our brand palette. Used sparingly, they highlight key information, create visual interest, and enhance the overall aesthetic of our materials. These carefully selected accents complement our core colors, and ensure a cohesive look across all branding elements. By strategically incorporating them, we can draw attention to important details and create a more dynamic and engaging visual experience.
