Typography
OVERVIEW
Typography is a key component of our visual identity, helping to establish a consistent and recognizable brand presence across all touchpoints. Four typefaces have been chosen for their clarity and versatility.
NIVEAU GROTESK
Niveau Grotesk is the font used in the MSU Research Foundation logo wordmark. When used sparingly in headlines and other applications, it reinforces our brand’s visual identity without compromising the logo’s integrity. We use Niveau Grotesk for:
Headlines
Callouts
Recommended Sizes: Headlines (24-36pt), Callouts (18-24pt)
POPPINS
Poppins is a multi-purpose sans serif font. Its clean, modern design makes it ideal for a variety of use. We use Poppins for:
Subheads
Body text
Website
Recommended Sizes: Subheads (18-24pt), Body text (12-16pt), Website (responsive sizes)
PLANTIN MT PRO
Plantin MT Pro is a serif font that can be used as an accent to add interest and variety to printed materials and social media graphics. We use Plantin MT Pro for:
Subheads
Pull quotes
Callouts
Recommended Sizes: Subheads (18-24pt), Pull quotes (16-20pt), Callouts (14-18pt)
CALIBRI
Calibri is a widely accessible sans serif font that complements our branding, especially for digital communications. As a system font available on both Windows and macOS, Calibri ensures electronic documents and communications will display consistency across various devices and email clients. We use Calibri for:
Microsoft Word documents
PowerPoint decks
Email communications
Recommended Sizes: Body text (11-12pt), Headings (14-18pt)