Partner Media Toolkit

Partner Media Toolkit

Promoting PitchMI on social media helps increase awareness, participation, and engagement across Michigan’s innovation ecosystem. This toolkit includes downloadable assets and sample posts you can use as written or adapt for your audience.

Sample Social Media Posts

When posting on LinkedIn, please tag MSU Research Foundation and Michigan Economic Development Corporation to help extend the reach of the campaign.

Applications Open (video)

Posting Window: July 20-31, 2026
Objective: Announce that applications are open and encourage eligible Michigan startups to apply

Suggested Copy:

  • Applications are now open for the 2026–2027 PitchMI competitions!

    Michigan-based startups will compete in four semifinal competitions across the state, with $250,000 in prize funding awarded to each winner, plus a chance to compete in the statewide PitchMI Championship for an additional $1 million.

    This year’s semifinal competitions represent Michigan’s strengths in Defense & Aerospace (Grand Rapids); AI & Software (Kalamazoo); Advanced Manufacturing, Materials, & Outdoors (Marquette); and Healthcare & Life Sciences (Detroit).

    If you’re building a high-growth startup in Michigan, learn more and apply at PitchMI.org.

    @MSU Research Foundation | @Michigan Economic Development Corporation

Ideas for Personal Posts

Use the ideas below as inspiration for sharing your PitchMI experience before, during, and after the events, in a way that fits your voice.

Before the Event

  • Share which PitchMI event(s) you’re attending and why.

  • Invite founders, entrepreneurs, or colleagues in your network to attend.

  • Highlight the industries featured at your local semifinal competition.
During the Event

  • Share insights or takeaways from the pitches or conversations (without disclosing confidential details).

  • Post photos from the event space or panels (where appropriate).

  • Highlight the founders or companies participating in PitchMI.

After the Event

  • Reflect on key themes or lessons from the PitchMI event.

  • Share photos or moments that stood out from the event.

  • Acknowledge the founders, judges, and partners who made the PitchMI event possible.