Understanding file types and color modes helps maintain consistency and quality in our visual communications. Each serves a specific purpose, ensuring that brand assets are optimized for their intended use.

Please contact the Director of Communications if you have questions or need specific sizes or file formats.

• JPEG (Good): Widely compatible and good quality with smaller file sizes. Best for documents, presentations, and internal use.
• PNG (Better): Supports transparency and high-quality resolution. Optimized for quick loading, ideal for websites, social media, and other digital content.
• EPS (Best): Vector-based and scalable without loss of quality. Preferred for promotional items, apparel, brochures, posters, business cards, and professional printing.

• CMYK (Cyan, Magenta, Yellow, Black): Used for print applications, combining four ink colors to produce a wide range of tones and ensure accurate color reproduction.
• RGB (Red, Green, Blue): Used for digital applications, combining red, green, and blue light to create vibrant colors on screens.
• K (Black): Used for single-color print applications.
• W (White): Used for designs that appear on dark backgrounds.