Our voice and tone reflect the distinct personality and style of how we communicate. Maintaining a clear and consistent approach fosters authenticity, enhances brand perception, and strengthens engagement across all touchpoints.

Voice refers to the unique personality and style of our communication. It is the consistent expression of our brand’s character and values across all platforms and interactions. While tone may vary by context, voice remains steady.

In general, our voice is:

• Professional:
  We communicate with authority and expertise that reflects our affiliation with a major research university.
• Informative:
  We provide clear, concise, and accessible information for stakeholders from a variety of professional backgrounds.
• Supportive:
  We foster an environment of encouragement, partnership, and collaboration.
• Optimistic:
  We convey a positive outlook, focusing on the impact, progress, and the potential of our ecosystem.

Tone is the emotional inflection applied to our voice. It shifts based on the context, audience, and purpose, helping us connect more effectively while maintaining a consistent foundation.

In general:

• Website and News Releases:
  Professional and informative, providing in-depth details and resources. Written in a formal third person voice (“The Foundation supported…”)
• Social Media:
  Informative and supportive, using quick, engaging messages and visuals to capture attention. Written in a more conversational first-person voice (“We supported…”)
• Newsletters:
  Informative and supportive, fostering a sense of community and shared purpose among subscribers.
• Events:
  Informative, supportive and optimistic, emphasizing shared achievements and future potential of participants and attendees.