Our Mission is to support the Michigan State University ecosystem with resources that increase the impact of research and innovation.

Our Strategic Pillars are our core areas of focus. They define what we do to carry out our mission and achieve our vision:

• Discover:
  We contribute over $15 million annually to Michigan State University through grants that support research across multiple disciplines, driving discoveries and advancements.
• Innovate:
  We curate programming and investments that provide entrepreneurs with the resources and guidance needed to develop and scale their ventures.
• Connect:
  We create environments for collaboration, including research parks, industry partnerships, and industry-specific summit events, fostering connections among entrepreneurs, researchers, and businesses to collaborate and share expertise.

Our Enabling Pillars are our core areas of expertise. They define how we carry out our mission and achieve our vision:

• Practical Endowment Management:
  Our work is made possible through the stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns. Our practical management of this fund ensures long-term resources to support innovation, entrepreneurship, and research impact.
• Talented Team and Positive Workplace Culture:
  Our success relies on a collaborative, innovative, and growth-driven team. We value partnerships, celebrate milestones, and embrace continuous learning to tackle challenges. By prioritizing results and measuring impact, we ensure that every effort contributes to achieving our mission and making a lasting difference in the world around us.
• Consistent and Engaging Communication:
  We extend the impact of our work by communicating with clarity and purpose. Our approach is to be:
  • Engaging – Ensuring the right people connect with our work and take meaningful action.
  • Consistent – Maintaining a clear and credible voice across all touchpoints.
  • Sustainable – Creating lasting momentum through a collaborative team approach.