MSU Research Foundation Launches Two Sector-Based Startup Accelerator Cohorts Running in Parallel
East Lansing program offers funding, mentorship, and networking opportunities to grow new businesses in any industry, while SBIR/STTR grant-writing program focuses on highly technical companies needing additional research to commercialize their technology.
EAST LANSING, Mich. — The Michigan State University Research Foundation held a joint orientation for two Conquer Accelerator program cohorts on July 9, 2024. The Conquer East Lansing Accelerator is open to Michigan-based companies operating in any industry, while the Conquer SBIR/STTR Grant-Writing Accelerator focuses on highly technical companies needing additional research to commercialize their technology, including university technology transfer projects. Both programs run concurrently through September 2024.
Several East Lansing program teams will be supported by an intern through the Conquer Accelerator Diversity in Entrepreneurship (CADE) program.
Several East Lansing program teams will be supported by an intern through the Conquer Accelerator Diversity in Entrepreneurship (CADE) program. The cohort includes:
Attire: An app that supports the fashion journey from inspiration to transaction, emphasizing sustainable practices and efficient wardrobe management.
BRCĒ: Develops advanced materials to enhance athletic performance and safety in sports gear. Joining BRCE is intern Kevin Burnett, a senior at Michigan State University studying Finance with a minor in Entrepreneurship.
Earthly After: Provides eco-friendly memorialization services, integrating grief support with sustainable practices for commemorations in natural settings. Joining Earthly After is intern Abby Nellis, a junior majoring in International Relations at Michigan State University.
LifeKnight: Offers an AI-enabled platform that connects directly to 911, aiming to improve emergency response times. Joining LifeKnight is intern Lauren Ireland, a Michigan State University student studying Advertising Management.
MotMot: Develops autonomous underwater robotics for efficient and cost-effective drinking water infrastructure inspections to help safeguard community water sources. Joining MotMot is intern Mandeep Singh, a recent graduate from Michigan State University with a Master’s degree in Finance.
Odin Classroom: Offers a reliable and user-friendly coding platform designed for computer science education in academic settings. Joining Odin Classroom is intern Shrinidhi Thimmegowda, a Michigan State University student pursuing a Master's Degree in Business Data Science and Analytics.
The SBIR/STTR Grant-Writing program cohort includes:
Smart Breaker: A smart home system that allows users to remotely reset blown breakers, ensuring continuous power.
Translational Osteosynthesis: Develops an X-ray transparent plastic plate and screw system for clear visualization of bone healing.
WaveLumina: Provides on-site rapid PFAS detection for immediate water safety assurance.
Mindwired Labs: Offers at-home internet-of-things (IoT) kits for hands-on learning in smart technology.
“I'm excited to welcome our newest cohort of innovators to our summer programs," said Tom Stewart, Director of Venture Programming at the MSU Research Foundation. "From advanced materials and underwater robots to water safety and bone healing, these exceptional entrepreneurs bring a wealth of creativity and drive, and we look forward to supporting their journey.”
Each startup company will receive comprehensive support, including extensive programming, mentorship, expert presentations, access to a collaborative workspace, and an initial investment of $20,000 from Red Cedar Ventures, a venture investment subsidiary of the MSU Research Foundation.
Teams benefit from mentorship provided by over 40 entrepreneurs and business leaders within their industries. The Conquer Accelerator programs are designed to help founders launch new startups by focusing on business and product development, fundraising, intellectual property, market research, and go-to-market strategies. Teams also receive assistance in achieving tailored, goal-driven benchmarks.
Upon completing the program, the startups become part of the Red Cedar Ventures portfolio, making them eligible for continued one-on-one coaching, ongoing support, and additional investment opportunities. The program helps cohort teams transition from the startup phase to the scaling-up and growth phases.
To learn more about the Conquer Accelerator program or to apply for the next cohort, visit msufoundation.org/conquer-accelerator.
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About the MSU Research Foundation
The MSU Research Foundation supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $11 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns. Learn more about the MSU Research Foundation and its impact at msufoundation.org.